User Acquisition - Gaming Mobile

52 Entertainment - mind games specialist - is looking for its next User Acquisition manager to support the development of his game studio Exoty.com. World leader in Online Bridge, our company is growing at a rapid pace and is looking for new talented people to conquer new markets and new mobile games.

 
Your role

•  Participation in the definition of the strategy of players acquisition plans: countries, advertising channels and budgets
• Supervision of the creation of advertising assets necessary for launching campaigns
• Campaigns launch according to the ad network that will be assigned to you (Facebook, Google Adwords, various networks) in a ROI logic
• Management and optimization of performance marketing campaigns: implementation with networks / agencies, monitoring of our performance indicators, analysis of audiences and targeting and optimizations
• Communicate effectively with ad partners in order to boost campaign performance
• Test new acquisition channels and new audiences
• Analysis of the main KPIs and adaptation of campaigns if necessary
• Establishment of regular reporting & sharing of analyzes and best practices
• Work in collaboration with a marketing artist 

• You have a professional experience of, at least, 2 years in the mobile gaming sector and more specifically in user acquisition
• You master Display and Google Search campaigns and Facebook lookalikes hold no secrets for you
• You are comfortable with one or more of the market tracking tools (including Appsflyer)
• Your mobile expertise, your creativity and your determination will allow you to carry out your missions.
• You also have strong interpersonal skills, a strong initiative as well as a good analytical capacity
• Fluent English mandatory