Qualitative Researcher

Leader in the development and publishing of games, Gameloft has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO, Universal, Illumination Entertainment, Hasbro, Fox Digital Entertainment, Mattel, Lamborghini, and Ferrari. Gameloft distributes its games in over 100 countries and employs 3,600 people worldwide. Every month, 70 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

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We are seeking a passionate and skilled Qualitative Researcher to join our Consumer & Market Insights team. The ideal candidate will be responsible for conducting in-depth qualitative research to gain insights into player behaviors, preferences, and experiences. This role is crucial for enhancing game design, improving user experience, and driving innovation in our gaming products.

Key Responsibilities:

• Design and conduct qualitative studies, including interviews, focus groups, and ethnographic studies or online blogs to gather insights on player experiences

• Topics may include concept tests, audience preferences, feature deepdives, future game content creation etc

• Analyze and interpret data to identify key themes, player needs, and motivations

• Work closely with the rest of the CMI team and suggest methodologies that can explain the why behind the quant data

• Animate workshops & collaborate with game designers, developers, and marketing teams to translate research findings into actionable recommendations for game development and marketing strategies.

• Develop and maintain research documentation, including study plans, reports, and presentations

• Stay up to date with the latest trends in the gaming industry and qualitative research methodologies

• Engage with the gaming community to understand player perspectives and emerging trends.

• Proven experience in qualitative research, preferably in the gaming industry or a related field.

• Strong analytical skills and proficiency in qualitative data analysis tools.

• Excellent communication and interpersonal skills, with the ability to present complex information clearly and persuasively.

• Bonus- Knowledge of the gaming industry, including various game genres, player demographics, and market trends.

• Ability to work collaboratively in a team and manage multiple projects simultaneously.

Preferred Skills:

• Experience with user experience research in a digital product environment.

• Familiarity with quantitative research methods and data analysis.

• Creative thinking and problem-solving skills.

Why Join Gameloft?

• You are looking for an exceptional experience as part of a company that is in a constant state of growth

• You want to work with talented people who are industry pioneers

• You want to be part of a global company and meet exceptional and friendly people from all backgrounds and from around the world

• Or you are just looking for a wonderful working environment!

• Gameloft is part of a large media group: Vivendi

• Permanent contract, full-time position

• We offer relocation support from abroad

• An exceptional working environment right in the heart of Paris, halfway between Saint-Lazare Station and the Palais Opera Garnier.

Other benefits at Gameloft HQ:

• Various fresh fruits at your disposal in the cafeteria will make you go bananas!

• Unlimited hot beverages whether you like tea or coffee, and if you if you like coffee you'll love our Nespresso machine with coffee from all over the world.

• Sports: Ping-Pong, football table, virtual football, real football and many more sports through Gymlib at special pricing!

• Lunch vouchers, competitive mutual insurance and prudential funds.

• Note for non-French citizens: In France, salaried employees receive health insurance, unemployment insurance, etc. We will explain the details if you need to relocate.