Lead Generation Specialist

Within the Digital & Customer Experience department of the EMEA Headquarters and under the supervision of the CRM & Customer Support Manager, you will imagine, build and execute the lead generation strategies as well as reinforcing the existing loyalty program.
You serve as a cross functional key contact working both with central and local teams to create, develop and deploy actions / operations that will drive the growth of our CRM database as well as keep people engaged into our loyalty program.

Your main responsibilities include :

Lead generation

• Develop and execute lead generation strategies
• Manage and drive all lead generation campaigns
• Measure, monitor and optimize the campaigns performances
• Provide reportings on these performances
• Coordinate subsidiaries actions

Loyalty program animation

• Manage the loyalty program offer (products, content, integration in the loyalty store, calendar...)
• Coordinate with subsidiaries the presence of our loyalty program during (physical & digital) events
• Manage the production and integration of the in-box flyers registrations campaigns

Customer Support

• Assist the CS in answering loyalty-linked escalations (loyalty orders / game registrations / points attributions)

• Written and oral English fluency mandatory
• Bachelor to master's degree in marketing
• 2 to 3 years of experience in lead generation in a company or in an agency
• Project management experience
• Previous experience in a BtoBtoC context is a plus
• KPI and ROI mindset
• Customer centric
• Sense of analysis and synthesis
• Organized and autonomous
• Team player
• Ability to take initiatives and to innovate