Esports Brand Manager (M/NB/W)

Ubisoft's 20,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players' lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin's Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us Create the unknown.

Job Description

The new Ubisoft EMEA Esports Hub is looking for a Brand Manager to strengthen all our esports activities in APAC. The region is home to some of the biggest esports brands, and most exciting narratives ever ? we are looking for a great storyteller who will magnify them!

Your mission will be as follows:

Regional social media

• Define social media tone of voice, strategy, and guidelines for the respective regional channels
• Manage the regional SoMe posting calendar and provide subsidiaries with consolidated SoMe posting guidelines/calendar + related assets (global topics + regional topics)
• Provide live coverage for the regional league playdays as well as assets to subs for local live coverage
• Support local leagues on the regional accounts
• Coordinate with UConnect team for news relay - regional topics

Paid Media - Regional Events, Competitions and Leagues

• Manage budget and investment decisions in paid media
• Develop 360 digital marketing campaign to drive awareness, reach, acquisition and viewership
• Manage our audiences alongside performance media buys in collaboration with the Audience, Media & Channels teams
• Tie our creative strategy to our media plan
• Align on communication planning, narratives and messaging with the Communications team
• Develop CRM strategy and implementation in partnership with Ubisoft CRM team

Regional events Live Coverage

• Live coverage freelancers, Agencies, photographers & videographers management (hiring, contract, negotiation, brief, .....)
• Regional Live Coverage budget management
• Coordination of the creation of Live Coverage assets (whether internally or externally) & SoMe calendar
• Manage Live Coverage creation and posting on the regional accounts
• Generate post-event global SoMe & Community sentiment reporting

PR - Regional topics (regional leagues, regional finals, corresponding local scenes)

• Agency Management
• Define PR objectives for regional activities + Create related Comm strategy with related budget
• Define Regional communication timeline
• Create PR materials and handle approval process (press release, media alert, mainstream press kit, email blast, blogposts,...) - for Regional Topics
• Regional event - On-site interview, press and content creators management (hotel booking, shuttles, press room set up, roadmap for media...)
• Coordinate Local PR Manager network to ensure coverage on regional topics across corresponding Ubisoft territories (provide press releases, assets, embargo time, Q&As,...)

Qualifications

The ideal candidate is/has:

• An action oriented creative storyteller with a strong experience in creating brand legacies
• Proven track of project management skills in a complex international environment
• A resilient master of organization and thoroughness
• A team player at core with experience in Sports/Entertainment industries (knowledge of esports would be a real asset ð)
• Perfect fluency in English (written and verbal forms), French is not a requirement
• Japanese/Korean is a plus, but not mandatory
• Pack Office

Additional Information

This position is based in Saint-Mandé (Métro St Mandé - line 1 / RER Chateau De Vincennes - line A)

Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our players' community.

Summary

• Type: Full-time
• Function: Marketing